It was announced on January 26, 2022, alongside the lead single of the same name. It was produced and mixed by bassist Eric Bass, making it the second album to be handled by Bass following Attention Attention. It was written and recorded during the COVID-19 pandemic in Bass' newly built Big Animal Studio in Charleston, South Carolina. The sound is described by lead singer Brent Smith as much more stripped down in terms of sound than previous records. He also describes it as "controversial" and it would touch upon subjects that the band has shied away from in the past.